Week 2

Metropolitan Talent, marketing firm for Interscope records, operates in more of a multidisciplinary manner. I first thought that a marketing firm like this held in NYC would be a group of marketing majors but people come from all different backgrounds and can all bring something special to the table. The common goal in mind for all positions in the organization is to promote all the artists on the label. However, every individual does something different that connects with their specific talent. I sat in on my first management meeting for instance. There is a management team that discusses the reality of making certain decisions from a promoter’s standpoint. There is a hierarchy in each team and then there is a group of supervisors and interns like myself who are doing the busy work. I also sat in on a meeting of a team that deals with artist’s proposals who want to be part of the label as well as a team that deals with finances and digital services that deal with the share of sales. All of these perfectly organized teams come together and intertwine daily. “Disciplines” are defined like the smoothie connection we learned about in other BIS classes. It seems like everyone works on tasks together within their team but it all mixes together to form the business. From what I have witnessed so far, there is a hierarchical structure since there are managers and people above everyone that you always have to relay your work to.

Blog #1

Hi class. My name is Jesse Goldberg and I just finished my fourth year at ASU. I decided to hold off on BIS 401 until the summer and graduate this August because I knew I was moving back to New Jersey and wanted to use this as a resource for a job opportunity. I played soccer all four years for our Men's Club Soccer Team and was hoping to play professional next year but tore my ACL first game of my senior season this past fall. Anyway, my chosen concentration areas are business and communications. I chose these because I was tired of computer programming and wanted to expand my communication skills since I hope to be a sports team general manager or owner one day. I have always been a motivated soccer player my whole life. I learned at a young age that working as a team usually works better than working individually. My four years at Arizona State have taught me many things about my own identity. Networking in business is vital and using my interpersonal skills will help me progress. I have always understood that building close business relationships is crucial if I want to move up in a company. No matter what I have always done in my life, I never settled for anything and always wanted more. My applied study is at Metropolitan Talent Inc. in New York City. This company is the marketing firm for Interscope records, which is a big music record label. I am commuting from my home in New Jersey and have learned many things already. Academically, I hope to learn how to entertain and attract an audience through words. I am writing blogs and trying to convince people to buy tickets for concerts. Personally, I want to become comfortable at a full time day job and learn how certain people got to the position they are at. I also hope to learn why certain leaders succeed or fail. The responsibilities I have accomplished so far include creating multiple blog posts for future performances, maintaining inventory, updating press releases, and picking up packages through out NYC for my bosses. These are all related to what I have been studying because of the skills required. Communications includes written skills, which help expand my verbal skills. I am thinking outside of the box and designing things on my own to market artists, which directly relates to everything I have studied especially in all three BIS classes. My future goals after graduation are not set in stone but I hope to have a full time job set up in a sales or marketing firm. Sports and music are my main hobbies and I want to stay in that field. I cannot tell if this organization is the type of career I hope to continue yet. Up to this point, I cannot say that I see one person’s job that I hope to have one day. However, it is far too early and I look forward to making this decision. The entertainment industry’s line of work is definitely something I enjoy but cannot promise I will always continue in marketing.