Week 2

Metropolitan Talent, marketing firm for Interscope records, operates in more of a multidisciplinary manner. I first thought that a marketing firm like this held in NYC would be a group of marketing majors but people come from all different backgrounds and can all bring something special to the table. The common goal in mind for all positions in the organization is to promote all the artists on the label. However, every individual does something different that connects with their specific talent. I sat in on my first management meeting for instance. There is a management team that discusses the reality of making certain decisions from a promoter’s standpoint. There is a hierarchy in each team and then there is a group of supervisors and interns like myself who are doing the busy work. I also sat in on a meeting of a team that deals with artist’s proposals who want to be part of the label as well as a team that deals with finances and digital services that deal with the share of sales. All of these perfectly organized teams come together and intertwine daily. “Disciplines” are defined like the smoothie connection we learned about in other BIS classes. It seems like everyone works on tasks together within their team but it all mixes together to form the business. From what I have witnessed so far, there is a hierarchical structure since there are managers and people above everyone that you always have to relay your work to.